Behavior change requires identity change #shorts

I'm a morning person. I'm a Sagittarius, I'm well, whatever, right? You hear people having all these identities that just don't serve them. Instead, we can create identities that do serve us. So one of my favorite mantras that I made up from this book and repeat to myself is that behavior change requires identity change. Behavior change requires identity change. So I talk about in the book this idea of making an identity pact. This comes from the psychology of religion that we know that when people attach an identity, a moniker, a noun to themselves, they become much more likely to follow through. So when someone calls themselves a devout Muslim, they don't say, I wonder if I should have a gin and tonic. No, a devout Muslim doesn't drink. It is who they are. A vegetarian doesn't wake up in the morning and say, oh, I wonder if I should have a bacon sandwich for breakfast. No, vegetarians don't eat meat. This is who they are.