Companies use consumer psychology to drive your purchases #shorts

Humans are hardwired for dissatisfaction. We may become satisfied for a while, but it isn't long before we seek something new. Shopping, particularly online shopping, scratches that itch. Four psychological factors make satisfaction temporary. Hedonic adaptation is the tendency to quickly return to a baseline level of satisfaction. Boredom causes us to seek an escape from our daily drudgery. Negativity bias is a phenomenon in which negative events are more salient and demand attention more powerfully than neutral or positive events. Rumination is our tendency to keep thinking about bad experiences. Retail stores and websites are only too happy to be a refuge. By embracing our psychology, we can escape the influence of companies who use our psychology to get our money.