Nir EyalSpeaker on Behavioral Science, NYT Bestselling Author, Former Stanford Lecturer

difference between coercion and persuasion #shorts

Name: difference between coercion and persuasion #shorts
Uploaded: 2024-05-09T12:40:25+00:00
Duration: 38 s
Channel: Nir Eyal
Description: This content was created by Nir Eyal. This content was uploaded by Nir Eyal. This is a YouTube video titled "difference between coercion and persuasion…

9 May 2024 · 1 min

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This content was created by Nir Eyal. This content was uploaded by Nir Eyal. This is a YouTube video titled "difference between coercion and persuasion #shorts" created on May 9, 2024, featuring Nir Eyal discussing the ethical distinction between persuasion and coercion, emphasizing the importance of user regret as a measure of ethical behavior.

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So the difference between persuasion and coercion is one simple word, and that one word is regret. The ultimate test of whether you are doing something ethically is about would the user regret having done what they just did? And if the answer is yes, they would regret it, don't freaking do it. It's unethical and it's bad for business. But if people said, you know what? I'm glad you manipulated me into exercising more. I'm glad you manipulated me and persuaded me into learning a new language. I'm glad that you helped me become healthier, happier, more connected, whatever the case might be, great, we should be doing that. In fact, I think it's unethical not to help persuade people to help themselves.