Distracted Tech - Nir & Far - Episode #4

Hi, I'm Nir Eyal and this is the near and Far Podcast. This podcast is about business, behavior and the brain. On this show, I do a few things.

I read quick articles I've written about.

Topics shaping your behavior. I interview authors of books I enjoy, and from time to time I devote.

Episodes to answering your questions.

If you want to ask me a question, visit the podcast page on itunes, go to Ratings and Reviews and ask me a question. By leaving a review. I promise to read it and possibly.

Include your question in a future episode.

So please ask me anything now. Enjoy the episode and for more, you.

Can always Visit me@nearandfar.com this podcast is brought to you by X AI. You know, a lot of times when you listen to a podcast, the host will recommend a product because they're the sponsors and that's as simple as that. Well, I want to tell you about a product that I actually use. I've used it for about a year and a half now. It's called X AI. X AI is an artificial intelligence virtual assistant that will schedule your meetings for you. So every time I schedule a meeting, I don't play the email ping pong game back and forth. All I have to do is CC myvirtualassistance AI with a simple email address and the artificial intelligence will take care of the rest. It's a great product, highly recommend it. And right now you can get one month free by going to X AI nearandfar. And you want to enter in the discount code near and Far. Now remember, near is spelled like my first name, N I R. Check that out at X AI near and Far.

The latest tech trend Products to reduce Distraction and boost Willpower By Nir Eyal Read by Nir Eyal Four minutes into pitching the wonders of his invention to an influential reporter, Patrick Paul gets hit with the kind of snarky comments startup entrepreneurs dread. Paul is the founder of HemingWrite, a distraction free writing tool with modern technology like a mechanical keyboard, epaper screen and cloud backups. At first glance, the HemmingWrite could be mistaken for an old school typewriter inlaid with a Kindle display. Despite its modern technology, it looks like a 1980s throwback from radio Shack. Two gaudy dials sit on either side of chunky black plastic, and a huge red button, which could easily be mistaken for the ignition switch, turns it on. The company website calls this aesthetic retro. Despite its looks, the Hemmingright has struck a nerve. The company quickly surpassed its $250,000 crowdfunding goal on Kickstarter and sold hundreds of units of a machine that hasn't even been manufactured yet. At $399 a pop, the Hemmingright costs much more but does much less than just about every personal technology on the market. But that, according to the company, is exactly the point. By design, the hemingright has no web browsing, no social media functionality, and no apps. The device promises to set your thoughts free by reducing distraction and is for people who find it difficult to focus amid all the pings, buzzes and notifications that come with working on a PC, Paul tells a tech reporter with the Hemming right, we burn that bridge. There is no way to get on Facebook, Reddit or Twitter. You can only write. Then comes the snark. The reporter quickly retorts, right, unless you pull out your phone from your pocket, you could almost hear Homer Simpson saying, dope. Tech versus Tech maybe the hemmingwright isn't for everyone. However, it is an example of a new breed of products designed to help us regain control over digital distractions. To some, the idea of using a dumbed down word processor is silly. Why buy an expensive box that does less than a PC? The answer for many bleary eyed workers is because I actually need to get stuff done. Jonathan Franzen, the man Time magazine calls the Great American novelist, uses a distraction free tool to write his masterful works, though his is homemade. According to a 2010 cover story, he uses a heavy, obsolete Dell laptop from which he has scoured any traces of hearts and solitaire down to the level of the operating system. Because Franzen believes you can't write serious fiction on a computer that's connected to the Internet, he not only removed the Dell's wireless card but also permanently blocked its Ethernet port. What you have to do, he explains, is you plug in an Ethernet cable with superglue and then you saw off the little head off of it. Franzen's methods may seem extreme, but desperate times call for desperate measures. In the battle for attention, the only solution may be periodic force amputations from the Net. Franzen is not alone in devising ways to kill distraction. A software developer named Ned Batchelador published code for an app he created to restrict his use of the very site he posted to Stack Overflow, a site known to nearly every programmer on the Web, has comment strings related to how can I keep from getting addicted to Stack Overflow? The site even has built in breakers to prevent overuse. According to Stack Overflow co founder Jeff Atwood, the current system is designed to reward continued participation, but not to the point that it creates obsession. Programmers should be out there in the world creating things too. Clearly, the struggle to not do what we ought not to do is nothing new. Thousands of years before Facebook and YouTube, the ancient Greeks used the word Akrasia to describe the act of doing one thing, which when you know you should be doing another. The term even appears several times in the New Testament. However, what is new about our struggle with distraction today is that we have yet to develop what famed investor Paul Graham calls the social antibodies needed to inoculate ourselves from the negative aspects of addictive products. Although personal technology is an indispensable and largely beneficial part of our everyday lives, we haven't yet worked out the kinks and faults associated with too much of a good thing. Having written a book on what makes technology habit forming, I believe products will become harder to resist as companies leverage new ways to keep users coming back. However, just because I understand how products hook us doesn't mean I don't struggle with distraction myself. In fact, in the words of Richard Back, you teach best what you most need to learn. I've had to devise my own behavioral hacks to regain control over my own bad tech habits. I've even revived my sex life by using thoughtful and perhaps extreme ways to turn off tech attention Retention Given the growing need, technologies that help people stay focused so they can do things they really want to do could be a boon for entrepreneurs and investors. These technologies could be the social antibodies we've been waiting for. A host of new products have recently come to market, offering respite from the constant barrage of attention sucking diversions like eco email, news sites and social media. They promise to keep us focused so we can actually get work done instead of mindlessly checking and pecking at our screens. I'm eagerly awaiting these new technologies that seek to fix the flaws of old technologies. However, like any nascent trend, I anticipate there will be many failures before we see any big successes. The biggest problem with these technologies is that they don't exhibit many of the important traits found in products that change behavior for good. For one, they're not fun to use. Facebook, Twitter, Pinterest and Instagram, among other habit forming technologies, change users daily routines by being inherently enjoyable. I worry many of these products attempting to keep us focused are things people feel they have to use instead of want to use. Pasting on cheesy game mechanics like points and badges won't solve the problem, but my guess is that products that can make focused work easier and more enjoyable work will succeed to be clear, my doubts aren't fatal flaws, just challenges I'm sure smart innovators will overcome. Of course, predicting the market potential of this new breed of products is nearly impossible. But over the next few years, I expect to see many more companies emerge to help us live and work better by helping us put technology in its place.

What do we call it?

Here's where I need your help. First, what tools and products do you use to stay focused? Let's start a list of the best tools and techniques at my blog, nearandfar.com Number two there still isn't a name for this industry. Here are some concentration Technology Attention Tools Anti Distraction devices Focus Tech. I'm sure you can do better. What do you think we should call it? Go to nearandfar.com and let me know what you think. What should we call this new breed of technologies intended to help keep us focused? Thanks for listening to this episode of the near and Far Podcast.

You can always find more at my.

Blog, nearandfar.com and don't forget, if you.

Have a question you'd like me to.

Explore in a future episode, leave me your question. The former review for the podcast on itunes.