A short YouTube clip by Nir Eyal where he recounts being hired to give talks on becoming 'indistractable' to corporate audiences, then noticing the ironic behavior: senior leaders (the "boomer boss") using their phones during his presentations, signaling a lack of presence and performative busyness.
Chapters
You know, I get called in to boardrooms all over the world to these big expensive presentations on how to become indistractable for companies where the boss calls me up and says, oh, you know, people here are so distracted and they can't stay focused on their work and they're constantly doing stuff that is not increasing the bottom line. Come in here near, teach everybody how to become indistractable. You know what happens? I go into this big boardroom and there's a hundred people waiting to hear this presentation. And let me ask you, guess who's on their phone in the middle of my presentation? Is it the Millennial? Is it the Gen X? Is it Gen Z? No, it's the boss. It's the boomer boss who hasn't gotten the memo that you need to be fully present, right? And they want to show everybody I'm so important. I need to constantly be on my device. Everybody needs to see I'm so busy.