Nir Eyal explains how product hooks designed to build habits can backfire into distractions. Companies like Kahoot and Fitbod use engagement tactics that help some users but pull others away from what they planned to do.
We sit down at our desks to work on a big project and yet find ourselves checking email or scrolling a Slack channel or doing something else rather than the thing we planned to do with our time. What is going on here? And is it really technology that is to blame? Or is there something deeper going on? Companies like Kahoot get kids hooked to in classroom learning. Fitbod gets people hooked to exercising in the gym. Bite Foods gets people hooked to healthier food options. But of course, there's also a flip side that when we design products to be engaging, sometimes some products with some people are overused and can become distracting.
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