0:45

Nir Eyal explains two core lessons from the psychological principle of exposure: (1) repeated exposure can render once-terrifying things normal, and (2) avoidance behaviors—actions taken to prevent or neutralize feared situations—can sustain and prevent recalibration of fear. He argues that avoiding fear stops the brain’s threat-detection circuitry from updating and that exposure without harm reduces anxiety.

Chapters

More from Nir

0:42
youtube.com

Finally, a Book Series That Actually Changes Your Life

1mo ago
8:41
youtube.com

Nir Eyal on CNN "The Elite Secret: Adapting to Win Under Pressure"

3mo ago
9:43
youtube.com

Your Beliefs Are Sabotaging You (Here's Why) - Beyond Belief for Athletes with Nir Eyal

3mo ago
youtube.com

Essentials for the Busy Mind

4mo ago
youtube.com

3 Criteria For Quitting

4mo ago
youtube.com

Distraction Is a Symptom

4mo ago
youtube.com

The Shirt I Never Took Off

4mo ago
youtube.com

The Question That Change Everything

4mo ago
youtube.com

School System Kills

4mo ago
youtube.com

The Visualization Trap

4mo ago
youtube.com

Magic or Spam?

4mo ago
See all content