A brief YouTube Shorts by Nir Eyal explaining two kinds of triggers that drive people toward action or distraction: external triggers (pings, notifications) and internal triggers (uncomfortable emotional states like boredom, loneliness, anxiety). Eyal asserts external triggers account for about 10% of distractions while internal triggers account for the other 90%, and advises mastering internal triggers and "making time for traction" to avoid distraction.
Questions this video answers
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We have two kinds of triggers. The usual suspects are the external triggers. The pings, the dings, the rings, anything in our outside environment that leads us towards traction or distraction. Now, even though this is what people tend to blame, right? They say, oh, my phone distracted me, social media distracted me, the news distracted me, whatever. All these things that come from our outside environment, studies have found that they only account for 10% of our distractions. The other 90% of the time that you check your phone, you are checking your phone because of what's called an internal trigger. Internal trigger is an uncomfortable emotional state that we seek to escape. Boredom, loneliness, fatigue, uncertainty, anxiety, stress. These uncomfortable emotional states that we look to escape with oftentimes distraction, right? Unless you first start with understanding how to master those internal triggers, or they will become your master. Step number two, make time for traction. You cannot call something a distraction unless you know what it distracted you from. You can't have distraction without traction.