Nir EyalSpeaker on Behavioral Science, NYT Bestselling Author, Former Stanford Lecturer

Monetization is a result of engagement #shorts

Name: Monetization is a result of engagement #shorts
Uploaded: 2024-06-11T12:00:34+00:00
Duration: 37 s
Channel: Nir Eyal
Description: A short YouTube clip (shorts) by Nir Eyal arguing that monetization follows engagement rather than preceding it. He emphasizes that E-commerce businesses…

11 Jun 2024 · 1 min

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A short YouTube clip (shorts) by Nir Eyal arguing that monetization follows engagement rather than preceding it. He emphasizes that E-commerce businesses often over-focus on checkout and under-invest in creating habits, participation, and content consumption — which, if built first, lead to purchases over time.

Chapters

Monetization is a result of engagement, not the other way around. People, particularly when it comes to E commerce. You know, companies that I've worked with over the years on E commerce, they are so focused on getting people to check out and they have totally missed the ball on getting people to check in. That's the missing opportunity. If you can get people to participate, if you can get people to consume your content, if you can get people to activate in your community, if you can get them to build some sort of habit around your product when it is time to check out, when it is time to buy something, the result of engagement will eventually be monetization. But first you have to get them engaged.