Nir Eyal explains why he wrote Hooked: to help product makers design habit-forming products that improve lives, and to warn people about addictive technologies so they can control their own habits. The book won Goodreads Best Business Books.
Introducing Hooked, the groundbreaking new book from Nir Eyal on how to build habit forming products. Here are a few words from the author.
My name is Nir Eyal and I'm the author of how to Build Habit Forming Products. I wrote Hooked for two reasons. First, I wrote it for the product makers, the designers, the innovators, the entrepreneurs, people who are struggling to build products to help people live better lives. This book provides a framework to help them build the right things sooner to use the deeper psychology of why users do the things they do so that we can help them live better lives. The second reason I wrote Hooked is that I'm concerned the world is becoming a potentially more addictive place. Technology is not only becoming more pervasive, but also more persuasive. And so if we need to learn how to live with these technologies, how to put technology in its place, we have to understand the deeper psychology driving why we use these goods and services. And so by understanding how these products change our behavior, we can make sure that we control our habits as opposed to our habits controlling us.
So what are people saying about Hooked? A must read for everyone who cares about driving customer engagement, Hooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will Nir's work is an essential crib sheet for any startup looking to understand user psychology. Selected one of the Best Business Books of the Year by Goodreads, available now.
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