Nir EyalSpeaker on Behavioral Science, NYT Bestselling Author, Former Stanford Lecturer

Retaining is better than acquiring #shorts

Name: Retaining is better than acquiring #shorts
Uploaded: 2024-06-28T19:52:24+00:00
Duration: 20 s
Channel: Nir Eyal
Description: Nir Eyal argues that focusing on customer retention (making products "stickier") yields far higher ROI than investing heavily in top-of-funnel…

28 Jun 2024 · 0 min

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0:20

Nir Eyal argues that focusing on customer retention (making products "stickier") yields far higher ROI than investing heavily in top-of-funnel acquisition. He criticizes marketers and brand builders for overspending on acquisition while under-investing in product retention efforts. The clip emphasizes retention as the superior long-term strategy.