Nir EyalSpeaker on Behavioral Science, NYT Bestselling Author, Former Stanford Lecturer

Shocking (not-so) secret #shorts

Name: Shocking (not-so) secret #shorts
Uploaded: 2024-01-02T14:00:39+00:00
Duration: 34 s
Channel: Nir Eyal
Description: Nir Eyal explains that all media platforms monetize attention and use external triggers to capture users (examples: CNN, New York Times, Fox News…

2 Jan 2024 · 1 min

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Nir Eyal explains that all media platforms monetize attention and use external triggers to capture users (examples: CNN, New York Times, Fox News, Instagram, TikTok). He argues people are not powerless and recommends "hacking back" — using tools and strategies to ensure external triggers serve the user rather than the platforms.

Chapters

All forms of media. All forms of media turn your eyeballs into money. They want your attention. Cnn, New York Times, Fox News. They're never going to tell you, hey, you've had enough. Please go away. Right? Go have a life. They want you to spend as much time as possible with them, as does Instagram and TikTok. They all make money the same way. Now, we're not victims here. We can do a lot about this. How can we hack back? External triggers. Why do I say hack back? Because we know they are trying to hack our attention, but we can, in fact, hack back. There are all kinds of tools that we can use to make sure that these external triggers serve us as opposed to us serving them.