Surprise! There’s a Right Way to Multitask

14 Nov 2022 · 11 min
10:42

Podcast episode in which Nick Gray reads Nir Eyal's article "Surprise! There's a Right Way to Multitask" while Nir Eyal provides commentary. The piece introduces "multichannel multitasking": pairing a cognitively demanding task with a lower-attention task that uses a different sensory channel (cross-modal attention). Key points: the brain has limited processing power and attention channels, complex tasks sharing the same sensory input cannot be bundled, but tasks using different channels (e.g., walking while brainstorming, listening to audiobooks while commuting or cleaning) can improve creativity and productivity. The episode also discusses temptation bundling (Katherine Milkman's study — 51% more gym visits when listeners could only hear audiobooks at the gym) and practical examples (treadmill desks, gym-based cognitive training like Singapore startup Sparked). Closing includes CTA to review and subscribe.

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