Nir EyalSpeaker on Behavioral Science, NYT Bestselling Author, Former Stanford Lecturer

The One Fitness App That Hooked Me For Good

Name: The One Fitness App That Hooked Me For Good
Uploaded: 2020-10-26T12:00:14+00:00
Duration: 32 s
Channel: Nir Eyal
Description: This YouTube video (by Nir Eyal) opens by noting the large US market for gym memberships and the high dropout rate: Americans spend about $19 billion…

26 Oct 2020 · 1 min

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0:32

This YouTube video (by Nir Eyal) opens by noting the large US market for gym memberships and the high dropout rate: Americans spend about $19 billion annually on gym memberships, yet roughly 44% of people who sign up quit within six months. The speaker frames this as an example of humans favoring short-term comfort (e.g., staying under warm covers) over long-term health benefits, setting up a discussion about motivation and likely solutions (an app is implied by the title).

Questions this video answers

$19 billion

About 44%

Chapters

Americans spend $19 billion annually on gym memberships. Unfortunately, while many people join gyms, few use them for long. According to the Fitness industry association, about 44% of people who sign up for a gym membership quit after just six months. While disheartening, the figure is not surprising. Humans are hardwired to value short term rewards over long term benefits. We often choose to stay under warm bed covers rather than invest in the future benefits of working out.