A brief YouTube short by Nir Eyal arguing that the opposite of distraction is not focus but 'traction', derived from the Latin root trajare meaning 'to pull'. He defines traction as intentional actions that pull you toward your stated goals and values, framing distraction as actions you take that pull you away. The clip uses etymology to reframe distraction as an active choice rather than a passive occurrence.
Chapters
The best way to understand what distraction is is to understand what distraction is not. What is the opposite of distraction? Now, if you ask most people what's the opposite of distraction, they'll say, easy focus, right? I don't want to be distracted, I want to be focused. But that's not exactly right. If you look at the origin of the word distraction, the root of that word is trajare, which means to pull, which shares its root with another word, traction. So the opposite of traction is distraction. Both come from this Latin root, trajare, which means to pull, and they both end in the same six letter word, A, C, T, I, N. That spell, okay, Reminding us that distraction is not something that happens to us. It is an action that we ourselves take. So traction is any action that pulls you towards what you said you were going to do. Things you do with intent, things that move you closer to your values and help you become the kind of person you want to become. Those are acts of traction.