1:40

Nir Eyal introduces his book Beyond Belief and argues that persistent limiting beliefs (e.g., "it's too hard," "it's too late") unconsciously shape attention, expectations, and sense of agency. He presents a central framework called the "three powers of belief" and says changing beliefs can improve outcomes in work (opportunity-seeking and risk-taking), health (stress, pain, healing), and relationships (expectations and repair). The segment positions the book as practical, science-backed, and aimed at readers ready to build growth-promoting beliefs.

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