The world is only getting more distracting #shorts

If you think the world is distracting now, it's only going to become a more distracting place. We've had this quantum leap in personalization, and I think the social media companies were the first to show that. Right? If you think about the TikTok algorithm, how incredibly well tuned it is to collect any bit of information you give that company from the day you start using the product so that they can tailor your feed based on your preferences, things are going to become more engaging, potentially more distracting, especially on the media company side. It's also good news because that means everything's going to get better. But from a media perspective, we have to be even more careful, more vigilant, and more on guard, because things are going to get more engaging, more delicious, more potentially open to over consumption.