What does the speaker say is the optimal number for a brainstorming session?

Name: This Meeting Could Have Been an Email #shorts
Uploaded: 2024-04-16T13:00:07+00:00
Duration: 53 s
Channel: Nir Eyal
Description: Nir Eyal argues that traditional in-person brainstorming sessions are inefficient and prone to groupthink: the loudest or most senior person often steers…

Nir EyalSpeaker on Behavioral Science, NYT Bestselling Author, Former Stanford Lecturer

This Meeting Could Have Been an Email #shorts

16 Apr 2024 · 1 min

Watch on YouTube

0:53

Nir Eyal argues that traditional in-person brainstorming sessions are inefficient and prone to groupthink: the loudest or most senior person often steers the discussion and others conform. He recommends asynchronous brainstorming—sending the question to participants, allowing individual reflection, and collecting written responses—which he says is more effective. He also states that the optimal number for a brainstorming session should be "two or less."

Questions this video answers

Two or less.

Chapters

I used to think that the best way to get everyone's opinions and make everyone feel included was to get them all together in a big room and let's all have a brainstorming session. And it turns out studies find that that is a really bad idea. At the optimal number for a brainstorming session should be two or less that in fact, the best type of brainstorming sessions are done asynchronously, meaning you send out the question, you send out what it is you want people to give you their opinions on. They spend some time thinking about that idea on their own and then they send the stakeholder those thoughts and facts right, the things that they want to add to the conversation. Because what tends to happen in a brainstorming session when people don't have the time to think on their own is that the person who is the loudest, the most dominant, typically the highest paid person in the room, that's who steers the conversation. And people will kind of conform to whatever that opinion is.