Nir EyalSpeaker on Behavioral Science, NYT Bestselling Author, Former Stanford Lecturer

What is an Internal Trigger? #shorts

Name: What is an Internal Trigger? #shorts
Uploaded: 2023-05-03T19:00:15+00:00
Duration: 32 s
Channel: Nir Eyal
Description: A short YouTube clip by Nir Eyal defining "internal triggers." Eyal explains that internal triggers are cues that tell a user what to do next, but the…

3 May 2023 · 1 min

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A short YouTube clip by Nir Eyal defining "internal triggers." Eyal explains that internal triggers are cues that tell a user what to do next, but the directive itself is stored in the user's memory or associations. He lists common sources of internal triggers: places, situations, routines, the presence of certain people, and especially emotions, which can prompt near-automatic actions.

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Internal triggers are things that tell the user what to do next. But the information for what to do is not stored in the trigger. Instead, the information comes from a memory or an association inside the user's brain. So what we do when we're in a particular place, a certain situation, partaking in a routine around certain people, and most frequently when we experience experience particular emotions, prompts us to action with little or no conscious thought.