What You Need to Know When Visualizing Your Goals

Transcript of a Near and Far Podcast episode (hosted by Nir Eyal) reading an article by Dr. Todd Snyder about visualization and goal pursuit. The piece contrasts visualizing outcomes (which can demotivate by producing a faux sense of attainment) with visualizing the process and specific "choice points" to prime action. Research cited includes studies showing outcome visualization reduces follow-through, a UCLA study where studying-process visualization improved exam performance, and a 2019 meta-analysis finding mental contrasting yields health behavior benefits within weeks. The transcript concludes with practical advice: rehearse actions at choice points, define traction vs distraction, and visualize the path rather than the end state.
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What you need to know when visualizing your goals this post is written by Dr. Todd Snyder. Dr. Snyder is a psychologist and productivity coach and writes@todd SnyderCoaching.com this article is read by Nir Eyal the world is full of self help myths and half truths. One bit of folk psychology that won't seem to die is the idea that we can visualize our path to success by imagining the life we want. In fact, studies find visualizing our personal goals as if we've already achieved them can hurt our chances of ever making them a reality. While visualizing the wrong thing tends to make us less likely to achieve our goals, researchers believe visualizing the right thing in the right way can increase our odds of success. Keep listening to learn a simple yet powerful research backed way to achieve even your loftiest goals. The Dubious Power of youf subconscious mind in 1963, Joseph Murphy wrote a book titled the Power of youf Subconscious mind. I was 16 years old when I first read it, facing a low point in my life while trying to adjust to a new high school. I liked the message I found in those pages. Sitting alone in my bedroom, I was comforted by the thought that I could change anything in my life simply by imagining the outcome I desired. In Murphy's words, the feeling of health produces health. The feeling of wealth produces wealth. How do you feel? Imagination is your most powerful faculty. Imagine what is lovely and of good rapport. You are what you imagine yourself to be. You avoid conflict between your conscious and subconscious. In the sleepy state. Imagine the fulfillment of your desire over and over again prior to sleep. So that's what I did. I imagined the fulfillment of my desires over and over again. But there was one nagging doubt in the back of my mind. There was a missing link. I read claims that my thoughts could change reality, but no one explained how that could happen. The missing link how could my imagination change events in the physical world? What could possibly be the mechanism of action? Maybe it was just wishful thinking. This doubt bothered me, but not enough to dissuade my interest. I continued reading book after book by authors with similar claims. Each of the books was replete with anecdotes of people who claimed visualization as one of the keys to their success. However, recent research reveals that visualizing your goals as if you have already accomplished them may actually be a bad idea. According to researchers at New York University, visualizing a goal creates an emotion similar to having already accomplished it. The researchers believe this may demotivate you to actually do the hard work, since it temporarily provides the positive sensation you seek. One study found positive fantasies about idealized futures actually sapped people's motivation. It was as if the drive to achieve the goal decreased when people visualized having already achieved it. Other researchers have found that repeating positive affirmations about oneself does not boost self esteem and actually lowers it for people who had below average self esteem to begin with. Still, I wanted to believe there was something powerful about visualizing goals. I poured myself into the research hoping to find reasonable evidence, or at least a good hypothesis about how the imagination could create changes in our physical reality. Visualizing the Process, not the Outcome As I began my graduate studies in clinical psychology, I became increasingly interested in motivation and the active ingredients of behavior change. I wanted to know why some people take massive action to create the lives they want, while others consistently make choices they later regret. I stumbled across a body of research you might call the psychology of action. I'd like to share a key finding that has emerged within that field of inquiry. Shelly, Taylor and Lee and Pham, researchers at the University of California, Los Angeles, divided a large group of college students into two experimental groups. One group was asked to visualize themselves walking up to a board where their grades on a final exam would be listed. They were asked to visualize an A grade by their name. They repeated this procedure several times in the weeks leading up to the exam. The other group was asked to create a different sort of mental simulation. They were asked to imagine the process of studying for the exam. They were told to imagine going to their dorm room, closing the door, and turning off distractions. Then they were asked to imagine themselves putting in the time to study for an exam. Can you guess which group performed better on the real life exam? It was the group that visualized the process of studying rather than visualizing the outcome of the goal. Researchers concluded that the mind becomes primed to follow through on the things we visualize like an athlete practicing a jump shot. In their mind, we can mentally rehearse our future behaviors. Visualizing an action leads to follow through on that action. It's our actions that get results. Your actions, not your daydreams, determine whether you achieve your goals. So here's the trick when using visualization to influence your future behavior. Visualize choice Points. A choice point is a fork in the road. Choice points are the moments in time when your actions will either lead you toward your goal or or away from it. As described in the book Indistractable, the opposite of distraction is traction. By visualizing the choice you will have to make between what you want to do and anything that takes you off track. Distraction. You prime yourself to make the right choice when the time comes. Let's look at an example. Trying to lose weight. Don't visualize yourself waking up to a slim physique and enjoying just how good it feels to show off your body. Instead, visualize the choice point you'll face at a dinner party tomorrow night when your host offers you a dessert. Mentally rehearse the act of politely declining the dessert by deciding what you will do and say in advance. Dr. Gabriela Oettingen, a psychology professor at New York University, calls this process mental. Contrasting decades of research has led her to the conclusion that visualizing your decision making process and its various positive and negative impacts on your achievement creates a self regulating phenomenon, allowing a person to execute the correct choices in real life, leading them to the ultimate goal. Your focus should be on visualizing the actions you will take to make your desired goal a reality. Don't visualize the outcome. Instead, visualize the path that will lead you there and the steps you need to take along that path. A 2019 meta analysis that examined the results of over a thousand research studies and found the effects of mental contrasting on health outcomes can be seen within just four weeks. The study suggested the effects get stronger over time. That's impressive given the high failure rate of most behavioral interventions when it comes to creating sustainable change. Now that I understand the active ingredients that make visualization work, I use it on a daily basis. I visualize the choice points I'm likely to face and how I plan to respond. I proactively define traction and distraction when I know I'll be tempted to slip off track. By visualizing the path that will lead to my goals, I'm more likely to live the life I envision.
Thanks for listening to this episode of the near and Far Podcast. You can always find more at my blog. Nearandfar.com and don't forget, if you have a question you'd like me to explore in a future episode, leave me your question. The former review for the podcast on itunes.
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