Nir EyalSpeaker on Behavioral Science, NYT Bestselling Author, Former Stanford Lecturer

Why Your Product Sucks #shorts

Name: Why Your Product Sucks #shorts
Uploaded: 2023-08-18T16:30:01+00:00
Duration: 26 s
Channel: Nir Eyal
Description: Short YouTube clip ("Why Your Product Sucks #shorts") featuring Nir Eyal advising product teams to identify the "internal trigger" — the frequent…

18 Aug 2023 · 0 min

Watch on YouTube

0:26

Short YouTube clip ("Why Your Product Sucks #shorts") featuring Nir Eyal advising product teams to identify the "internal trigger" — the frequent, recurring itch their product addresses — and to verify whether it occurs often enough to form a habit. The speaker criticizes teams that focus on features without understanding users' internal triggers.

I talk to folks, product teams. They bring me in for these big, expensive design reviews, and they tell me all the amazing technological features of their product. And when I ask the team, okay, that's terrific, but what's the internal trigger? What's the frequently occurring itch that your product is addressing? They haven't a clue. So you've got to be able to tell me what that internal trigger is. And does it occur with sufficient frequency to form a habit?