Nir EyalSpeaker on Behavioral Science, NYT Bestselling Author, Former Stanford Lecturer

You only check your phone due to notifications 10% of the time #shorts

Name: You only check your phone due to notifications 10% of the time #shorts
Uploaded: 2024-10-30T12:00:59+00:00
Duration: 35 s
Channel: Nir Eyal
Description: Nir Eyal says only 10% of phone checks come from notifications. The other 90% happen because of internal triggers: boredom, anxiety, uncertainty…

30 Oct 2024 · 1 min

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0:35

Nir Eyal says only 10% of phone checks come from notifications. The other 90% happen because of internal triggers: boredom, anxiety, uncertainty, fatigue. Product designers exploit this by linking emotions to their apps so you reach for them without being pinged.

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10%

October 30, 2024

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We know that only 10% of the time that you check your phone is it because of a ping, ding or ring. The other 90% of the time is because of what we call an internal trigger, an uncomfortable emotional state. Uncertainty, boredom, fatigue, anxiety. Knowing that not only makes us very powerful as consumers, it also makes us very powerful as product creators, because the ultimate goal is to no longer require that external trigger and get the user to a state where every time they feel a certain emotion, they are using a particular product. Sam.