Omar Zenhom argues that posting two to three times a week won't cut it on social media. You need higher volume to feed the algorithm, get feedback from your audience, and improve your odds of going viral. More content means more chances to learn what works.
Am I publishing enough content on social media? And how much is good enough? The real answer isn't be consistent. Okay? You hear this all the time. That's not the answer. To be visible enough for the algorithm on any social media platform, posting two to three pieces a week is just not going to cut it. It's like fishing with a stick when everyone is fishing with a boat and a net, right? You need volume to create visibility. You need volume to get feedback loops to hear from your audience and get comments and learn about what they like and don't like. The more content you put out there, the more chances you have that that one piece of content will go a little bit viral or get a little bit more reach than normal.
