Short YouTube advisory from Omar Zenhom describing three must-haves for low-priced offers: 1) scalability (selling to more customers without proportional cost increases), 2) high margins (clear gap between fulfillment cost and price), and 3) a natural progression to a higher-priced product (an upsell). The excerpt is a concise checklist-style guidance aimed at product/marketing creators.
Whatever you decide to sell that's low price, make sure it covers these three areas. Number one, is it scalable? Meaning can you sell more and more of this thing to more customers without having it cost you more and more money every time you sell to a customer? The second tick box you need to take is make sure that it's high margin, meaning what's the difference between how much it costs you to fulfill this product to your customer versus how much you're actually earning? And number three, you want to make sure that when somebody consumes your low priced product, the next logical step in their head is to buy your higher priced product because that's going to help them further beyond the short term small and low price production.
