Omar ZenhomAward Winning Entrepreneur. Founder of The $100 MBA & WebinarNinja.

30% of Sales Come From Follow Up

2 Sept 2026 · 1 min

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In this segment, Omar Zenhom explains that roughly 30% of all sales are generated through follow‑up communications. He notes that prospects are often busy or need extra time or approval from others (spouse, boss) before purchasing, so persistent but respectful follow‑up is essential. Zenhom emphasizes that most email subscribers have voluntarily opted in, and that follow‑up should not feel like bombardment. He recommends including a clear, polite opt‑out line at the bottom of each email, offering recipients the choice to unsubscribe or request no further messages, thereby maintaining goodwill while continuing to nurture potential buyers.

Chapters

On average, 30% of all sales came from follow-up. People are busy. People sometimes just need a little bit more time. Maybe they need to ask their wife or their boss if this is okay. You know, there's so many things that can happen. Oh, they didn't buy. That means they're not interested. I don't want to bombard them. Most of the people that are on your email list, they chose to be on there. They signed up for your newsletter. They signed up for some sort of freebie. If you feel like, oh, I don't want to keep on following up, maybe it's too annoying. You can literally just have a line in the bottom of your email and say, hey, I just feel like I want to make sure I help you in any way I can. Even if you don't buy, If you don't want to get any more emails from me, you can unsubscribe or just let me know and I'll stop emailing you. Otherwise, I'm going to keep on following up and making sure that I take care of you. Thank you.