Omar Zenhom shares four tactics for pre-selling products. Lead with value, not features. Price the full version high so your beta offer feels like a steal. Treat early customers like founding members. Offer a 90-day money-back guarantee to remove the risk.
There are four key moves that we did when we pre sold Webinar Ninja that made it a success. The first one is we led with value not features. Beta customers don't care about your roadmap. They care about how you'll actually make their life easier today, not tomorrow, not a month from now, not a year from now. Second move anchor the full feature price. A beta offer only is attractive if they know they're getting a deal. If they know they're getting a steal. Move number three we made them VIPs not beta users. We call them founding members because it makes them feel like they're special and they are special because their feedback is going to be implemented. First move number four extreme risk reversal. If you're asking people to pay for something early, you need to remove all risk. Use a guarantee. That feels absurd. That feels crazy. And that's why we did a 90 day money back guarantee.
