A short YouTube monologue (by Omar Zenhom) giving concise fundraising and marketing advice: be able to state your value proposition in ~60 seconds and clearly present your route to market (target customers, marketing plan, and roadmap) to convince investors or customers.
The first thing I tell people about raising money is that you've got to be able to, first of all, articulate your value proposition. If you can't sell, first of all, the concept in 60 seconds, perhaps you need to refine it. If you can't describe the value in 60 seconds, we've got a problem. The third thing is it's all about the route to market. You can describe your value and then you say, look, here's a path, here's a set of customers, here's the marketing, here's the kind of the roadmap of how we're going to get there. You will get it.
