Omar Zenhom explains why confusion kills sales. He argues that messaging must be crystal-clear: tell buyers exactly what they get, how to use it, what results they'll see, and what their life looks like after.
A confused mind never buys anybody that is in the buying process and they're not 100% clear about what they're getting, how they're going to implement that product, how they're going to benefit from them, how they're going to get the result. If it's not crystal clear and clear as day to them, they will not buy. Confusion is the enemy of conversion. So to fix this, your messaging needs to be dead simple. You want to make sure that it's clear what exactly they'll get and what does it do for them, what results are they going to get, and what's the after picture of your product.
