Omar Zenhom argues that founders waste money targeting the wrong audience. Real customer acquisition means reaching people who actually have the problem you solve, not just generating more traffic or ads. When your positioning is right, growth feels easier.
This is where founders get it completely wrong. They think acquisition just means getting more traffic or getting more conversions or running more ads or posting more content. No, acquisition is not just about getting attention. It's about getting the right attention. If your audience doesn't understand what you offer and they don't see the value in what you offer and they don't actually have the problem that you solve, or they don't realize they have the problem that you solve, then you are talking into a void. This is wasted time, energy, and money. You need to be speaking and positioning yourself and your product in front of the right people, the people that actually want and need what you have. And when that happens, everything feels much easier when you're doing it right. When you're not doing this, it feels really hard. You feel like you're convincing people, you're chasing people, you feel like you're dragging people across, you know, the finish line, please come on, get over here and buy. That's not a marketing problem. It's an audience problem. Businesses don't struggle because they can't sell. They struggle because they're trying to sell to people who don't care.
