Are You Thinking About Sales Wrong

Fear of sales is not weird. Sales itself is a little bit strange. It's something that we're not used to. We're never taught sales in school. You know, we went to math class, science class. Sales trigger some of our deepest emotional insecurities, right? Things like fear of rejection, fear of judgment, fear of looking pushy, fear of asking for money. A lot of people have this deep seated fear of, like, I shouldn't be asking for money, but here's a reframe. I want to give you up front. Sales is not about pushing. It's about helping someone make a decision. It's not about being slick or being charismatic. It's about educating people and helping them make a decision, whether the decision is to buy or not to buy.