Omar Zenhom argues that boring service businesses like lawn care, garbage removal, and moving services create millionaire wealth because they solve problems people desperately want to outsource. These businesses are recession-proof and immune to algorithm changes because they handle essential, undesirable tasks people will always pay to avoid.
Boring businesses make millionaires every single day. Find a painful, boring problem. These types of businesses don't need you to go viral because you don't need to convince anybody to solve this problem. For example, things like lawn care, garbage removal, moving services, junk handling. The question I ask myself is, what's a problem in my city that people dread dealing with? These problems don't go away in a recession when the economy's bad. They don't disappear when the algorithm changes on Instagram. If it's boring and painful, the solution, then they're going to want to outsource it. They're going to want somebody else to do it for them. The cash is just sitting there waiting for you. Your job is to just show up and capture it.
