Omar Zenhom argues that boring businesses aren't actually safe. Every business gets hard early on, and without genuine passion for the work, founders burn out fast. Chasing money alone leaves you without the energy to survive the grind.
Here's the honest truth about boring businesses. They get sold to you as a safe, steady, reliable alternative to high-risk startups. But here is what the sales pitch leaves out. Every business gets hard, especially in the beginning. And when you're building something they're not genuinely excited about, something you choose for financial reasons rather than a passion or a love, getting through those hard times requires a completely different kind of fuel. Without that natural energy that pulls you into work every day, it's very hard to get through those tough times, to get through those grind days. If I'm not obsessed by it, I'm just doing it just to pay the bills, that's a very quick way to be depressed.
