Omar ZenhomAward Winning Entrepreneur. Founder of The $100 MBA & WebinarNinja.

Business Owners Don't Do This

2 Apr 2026 · 1 min

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In this concise episode, Omar Zenhom warns first‑time business owners against the common mistake of spending months on planning, branding, and paperwork before actually delivering a service. He argues that the first month should be treated as a test‑run or research project: secure one client, complete the job, and then dissect the experience. By measuring the real cost, time spent, customer priorities, and delivery timeline, entrepreneurs gain practical insights that far outweigh any theoretical advice from books or podcasts. Zenhom’s core message is that taking immediate action and learning from that single transaction is the most valuable lesson for new business owners.

Chapters

Here's a mistake most first-time business owners make. They spend 3 months planning and they build a website and they design a logo and they write a business plan and they never actually do the actual job. Do not do that. Your first month in business should be seen as a test experiment, a research project, not a polished operation. Get one job done. Do it. Learn from that experience. Ask yourself, what did it actually cost you? In terms of money and time? What went wrong? What did the customer care about most? How long did it really take to get that customer and then deliver that service? You're going to learn more from that single job more than any business book or podcast, including this one. If I just get you to do that first job, then I've done my job on this podcast.