Omar ZenhomAward Winning Entrepreneur. Founder of The $100 MBA & WebinarNinja.

Charge Based On Outcome, Not Time

19 Jul 2025 · 1 min

Watch on YouTube

0:30

Short YouTube presentation by Omar Zenhom giving practical pricing advice: charge based on outcome (not time), anchor price with clarity, and use clear tiers to match perceived customer value. Suggested tiers: $100 (lead magnet/entry), $300–$1,000 (short-form consulting/personalized service), and $1,500+ (full solution/deep transformation).

Chapters

Use this rule, charge based on outcome, not time. If the result is worth $5,000 to the customer, $1,000 price tag is a no brainer. Super simple for them to say yes. Let me give you some prices here. $100 offer is a low risk lead magnet entry level product. $300 to $1,000 short form consulting or a personalized service. $1,500 plus a full solution or deep transformation. Now remember, you want to anchor the price with clarity.