Omar Zenhom raised his prices and narrowed his focus instead of serving everyone cheaply. Better clients came, conversion rates jumped, and he made more money with less stress. When you're clear about what you do and who you serve, price stops being the conversation.
High prices don't scare off good clients. Confusion does. My early failures, I tried to do everything for everyone, and that is a recipe for disaster. I did low prices, high stress, endless revisions, and then something clicked. When I raised my prices and narrowed my focus, everything changed. I got better clients. I had better conversions and conversations with my clients. I had better margins, which allowed me to keep more money. When someone understands exactly what you do and who it's for and why it matters, price becomes really secondary.
