A short single-speaker YouTube presentation by Omar Zenhom advising entrepreneurs to use upsells and downsells to increase total order value. The speaker urges business owners to stop focusing only on the initial sale, instead provide more value through additional offers so customers will pay more; done correctly, this boosts revenue without extra ad spend or chasing new customers.
So how do you make money with upsells and downsells? You are experiencing upsells and downsells every single day. But most entrepreneurs don't realize they can use them in their own playbooks, in their own digital business. Stop thinking only about the sale and think about the total order and how I can solve more problems for my customers and give them more value. Because if I give them more value, they'll be willing to pay for it. This is the thing a lot of people don't comprehend when they're starting out in business is, is that people are willing to pay for more value. And we just think, who's going to pay more? Lots of people. Okay? There's a lot of people that have enough money to spend to get more out of what you offer, meaning that they want you to help them with other things. Do this right and you'll boost your revenue without spending more on ads or chasing new customers.
