Omar Zenhom argues that reputation is built by following through on public commitments. If you say you'll launch in 30 days, you have to launch then, even if it's imperfect. Missing public deadlines kills trust and makes customers less likely to believe you.
As you get older, as you live life, you learn that most people don't follow through. Most people, they say they're going to show up on time, they say they're going to deliver the work, they say they're going to start a business. And they don't. But when they do, it becomes their reputation. If you told your audience that you're launching in 30 days, you need to launch in 30 days under any circumstance, right? You need to make sure it happens, even if it's not perfect. And if you don't launch in 30 days, it means that you can't be trusted. Why would I buy from you if you can't even stick to a deadline?
