Omar Zenhom explains how Google's AI overviews are changing search behavior. Some sites report 70% drops in search traffic as users get answers directly in Google instead of clicking through to websites. Inbound marketing isn't dead, just shifting.
Does AI kill Inbound? Let's face it, it's a shakeup. AI is changing search results drastically. Google AI overviews are starting to replace the click throughs that people normally get to their website via Google search. Meaning that people just stop at the Google Overview where it has the AI, the Gemini overview, where they just give the answer. In fact, some sites are reporting 70% decline in search traffic. So that might make you question whether inbound is dying, but it's not. It's actually shifting.
