Omar ZenhomAward Winning Entrepreneur. Founder of The $100 MBA & WebinarNinja.

Don’t Fake Funny. Be Real.

9 May 2025 · 0 min

Watch on YouTube

0:28

A short YouTube marketing-advice clip by Omar Zenhom ("Don’t Fake Funny. Be Real.") advising creators and brands to use authentic humor in ads. The speaker warns against adopting language or comedic styles that aren’t true to the person/brand (e.g., swearing if you don’t normally swear) because audiences detect inauthenticity; instead, lean into your natural persona (for example, embrace a "cheesy dad joke" style) and make that part of the campaign.

When you're trying to be funny and you're putting together a humorous ad, don't do something that is not you. Be authentic. For example, if you don't use swear words in your everyday language, then you should not use it just to try to be funny. People can see through that and be like, oh, that's not that person, that's not that brand. This feels forced. You don't want that. In fact, if you are as a person, just a cheesy dad joke telling person, own it and make it a part of your campaign. Make it part of the humor.