Short YouTube monologue by Omar Zenhom advising professionals—particularly copywriters—to stop ignoring AI and instead master tools like ChatGPT by learning proper prompt construction. The speaker recommends using AI as an assistant (a "weapon" rather than a crutch) to charge higher rates and deliver work faster than traditional copywriters.
You don't beat AI by ignoring it. It's not going anywhere. It's just becoming more and more prevalent, and you beat it by mastering it. Clients that are using ChatGPT, for example, are doing it badly, okay? They don't know how to construct the right prompts. You can become the expert who uses AI as an assistant and not a replacement. Clients will pay you more when you position yourself as someone who uses AI as a weapon and not a crutch and a a way to deliver the work faster than a traditional copywriter.
