Omar ZenhomAward Winning Entrepreneur. Founder of The $100 MBA & WebinarNinja.

Don't Undervalue What You Know

16 Oct 2026 · 1 min

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In this segment, Omar Zenhom explains how to monetize expertise by packaging it into VIP days or high‑ticket consulting engagements, either as one‑on‑one intensive sessions or group workshops. He stresses the importance of framing the offer around a concrete outcome—such as helping a client acquire their first 100 leads—rather than vague promises like “learning marketing.” Zenhom argues that newcomers who are a few steps behind the expert are eager to acquire and apply that specific knowledge, and that creators should not undervalue their own skills when positioning these results‑driven services.

Chapters

VIP day or high-ticket consulting. This is you packaging your expertise in a one-on-one intensive session or a group session as a workshop. What you want to do here is that you don't want to say, I'm going to teach you marketing. What you want to do is you want to focus on a specific outcome to help somebody achieve something that they need. Like, I need more leads for my product or service. So this workshop could be all about how to get your first 100 leads for your business. Don't undervalue what you know. Your skills, your expertise is something that people want, especially somebody who's just brand new. You're a few steps ahead of them. They want to know what you know, and they want to apply that knowledge into something that will get them an outcome.