Pre-Sell A Product Before You Build It
In this concise talk, Omar Zenhom explains the concept of pre‑selling a product—sometimes called crowdsourcing—where you sell the idea before the product exists. He shares his own experience with Webinar Ninja, which was pre‑sold four months ahead of launch. He outlines the key benefits: validating market demand by getting customers to pay for a future solution, generating early revenue, and offering incentives such as early‑access discounts or founding‑member status. During the waiting period, the early buyers become invested stakeholders who can provide valuable feedback, allowing the creator to refine the product before release. The overall message is that pre‑selling creates a win‑win loop of validation, cash flow, and iterative improvement.
