Omar Zenhom argues email is still the most powerful channel for building a business. Treat your list like compound interest: send valuable content consistently, and followers convert to paying customers in roughly a year.
Email is not dead is just quietly powerful. If you want to build a real business, not just a personal brand that fades with the algorithm of the day, you need to build your email list. Think of it like compound interest. The more you invest in your email list, the more you send out great content, the more you are investing in your business. This is going to take some time, but in a year's time you're going to start seeing a list of thriving buyers, not just followers.
