A founder challenges the empire-versus-lifestyle-business split. Using the Old El Paso taco commercial's "¿Por qué no los dos?" he argues you can build something with real scale and impact while keeping the freedom and life quality you want. Every business shapes your life anyway. Design it intentionally.
Are you building an empire or a lifestyle business? It's so insulting. So I've got many, many thoughts. In Australia, there's a brand of taco shells called Old El Paso, and they've got this commercial going back a few years where there's a Mexican family and they're fighting over, we want the soft shell tacos and we want the hard shell tacos. And the little girl goes, ¿Por qué no los dos? Why can't we have both? She's my spirit animal, that girl. I mean, every business is a lifestyle business because every business kind of impacts your lifestyle. Yeah. And you know, if you can have both, I think you should have both. We're in this lucky position where we get to choose and design whatever we want. And if we can design whatever we want, why don't we make something where we get the best of both worlds?
