A short YouTube monologue by Omar Zenhom arguing that a great product alone isn't enough—you must align it with an audience that understands and values it. The core claim: businesses should center on customers' problems (problem-solving as the business), and designing products from those problems leads to product-market fit and a successful business.
It's not enough to have a great product, you need to align it with the right audience who understands and values what you offer. Understands that, hey, what this person's giving me is great. If they don't get it, then it's not valuable. Here's the bottom line. Your audience is the focal point of your business. More specifically, your customer's problems are all that matter. Because you're in the problem solving business. Your solution to that problem is your product is your business. So when your business starts with with your audience's problem, when you start thinking about your audience's problems, then you start finding a way to come up with solutions to those problems. And now you got a business that's rocking and rolling.
