A short YouTube clip by Omar Zenhom advising creators to prioritize usefulness over virality. The speaker recommends publishing at least five strong pieces of content per week for 12 months without missing a beat so creators gather enough data to test topics, formats, and messaging and determine what resonates with their audience.
It's not that your content's bad, it's that it's untested. You can have the most valuable content in the world, but if you only post one or two times a week, you just don't have enough data. You need to post at least five pieces of strong content per week for 12 months straight, not missing a single beat. You need to know what topics are sick. You need to know what format performs. You need to know what messaging makes people care. You have to have enough data so that you can know what resonates with your audience.
