Omar ZenhomAward Winning Entrepreneur. Founder of The $100 MBA & WebinarNinja.

Get a Lead Instead of the Sale

22 Oct 2024 · 0 min

Watch on YouTube

0:18

Short YouTube monologue (by Omar Zenhom) advising marketers to spend on acquiring leads rather than immediate sales. The speaker argues that paying to capture leads is worthwhile because those leads can be nurtured with content and relationship-building, then presented offers to convert into customers; even if paid efforts only produce leads (no immediate sales), the investment is 'money well spent.'

Spend some money to get a lead instead of the sale itself. Because once you have the lead, then you can take that lead, nurture them and turn them into customers. You can give them content, you can show them what you're all about and build a relationship, and then obviously give them an offer and convert on that lead. So it's money well spent. Even if all that money only gets you leads and no sales.