Short YouTube presentation by Omar Zenhom outlining three criteria for creating high-profit offers: (1) high perceived value that solves an urgent or frustrating problem; (2) high margins—the gap between fulfillment cost and price; and (3) high leverage potential for scaling via systems, automation, and digital delivery. The excerpt is a concise advisory piece on offer design.
Here's the criteria. I believe it makes a high profit offer very powerful. Number one, high perceived value. It solves something urgent or frustrating. Number two, high margins. You want a large difference between the cost to fulfill the offer and the amount of money you make from the offer. Right. The price of the offer. Number three, you want a high leverage potential offer, meaning it can be scaled later with systems, with automation, with the digital delivery. You want to be able to do this at a faster, higher scale.
