How Do I Get Over My Fear of Sales?

Let me ask you something. Have you ever had something great to offer? Something that you know that can help other people, but the moment you have to sell it, your stomach starts to turn, you hesitate, you freeze. You avoid the conversation altogether. And if that's you, then you're in luck. Because today's episode addresses this topic. I first want to address why anybody would be afraid of sales and why that's normal.

Okay?

Fear of sales is not weird. Sales triggers some of our deepest emotional insecurities, right? Things like fear of rejection, fear of judgment, fear of looking pushy or even manipulative. Fear of asking for money. A lot of people have this deep seated fear of, like, I shouldn't be asking for money. Most of us were never taught anything about sales. We were not taught in school. We're not taught by our parents. We associate it with sleazy tactics. But here's a reframe. I want to give you up front. Sales is not about pushing. It's about helping someone make a decision. And you do this every day already, even outside of your business, right? You recommend restaurants to friends. You tell people about your favorite show or movie that you just saw on Netflix. Sales is the same thing, just with a price tag.

Okay?

You're just cutting out the middleman. Let me tell you a quick story. Before I launched Webinar Ninja, before I started the Hundred Dollar mba, uh, we're talking about over a decade ago, I ran live workshops. One day, after a two hour workshop that I was giving on website design, I made an offer for an in depth weekend where people can go deeper on that topic. Uh, and I offered them a course. I was nervous. I remember my hands were sweating and I rushed through the pitch and I said, so if you're interested, it's 500. I know it's a lot, but it's probably worth it. Uh, you can sign up in the back of the room or not. You know, it's totally up to you. No pressure. Guess how many people signed up. A grand total of zero people.

Okay?

Not because my offer was bad, but because I didn't believe in what I was offering.

Okay?

Very important. Sales is a transfer of confidence. If you sound unsure, they'll be unsure about what you're offering. Next thing I want to share with you is a shift that changed everything for me. And that change was me understanding one simple truth. People are not paying for your product. They're not paying for your service. They're paying for a result, a transformation, a solution. So when I'm selling now, I remind myself. I'm not asking them to buy a course or a ticket to an event. I'm helping them solve a painful problem. I'm guiding them through a better version of themselves. Huge difference. This mindset switch flips the pressure from you to them. Because your job isn't to sell, it's to present a clear decision. You can say yes and your future, your life, the experience you're going to have will look like this. Or you can say no and things will remain the same. When you do this, you've done your job with integrity. So I want to give you three practical tactics that you can practice now. Number one, start selling in conversations. Don't wait for a launch or a webinar. Just talk to people about their problems. And when your solution is small, pick one product that you have, maybe a low priced offer, and challenge yourself to make 10 personal offers. Listen, the sales are really not in your control, but the offers are. You can make 10 offers. You can make 20 offers. Start with 10. Email 10 people DM 10 people. Have a webinar with at least 10 people on it and make an offer. Call them up if you want to. Don't worry if you fumble, don't worry if they say no. The goal isn't to sell right now. The goal is to practice, is to make an offer. Because business is a numbers game. The more offers you make, the more sales you make. And the fastest way to get over your fear of sales is, you guessed, it is to keep selling. Fear of sales is not a flaw. It's a sign that you care. It's a sign that you're maybe a little bit outside your comfort zone. That's fine. You care about how you're perceived. You care about not letting people down. That's a good thing. Now use that care to serve people by giving them the opportunity to say yes to something that will improve their life or their business. And if you want to build something great, truly great, then you really need to work on this. If you want to build something that lasts, you need to master this skill not perfectly, just confidently. You have to just get into the groove of making this part of your regular practice in life and business. If you want to take things to the next level, then I highly recommend you sign up to our three Things newsletter. Our newsletter is absolutely free and what I like to do this newsletter is I like to go a little bit deeper. I like to coach you from afar by sending you three things every single week. 1. Something to think about to build a stronger mindset. Number two something to do so that you are progressing week after week. And lastly, something to learn which will allow you to make sure that you are skilling up, that you are improving every single week. All you gotta do is go to 100- MBA-NET, sign up for any of our free guides or any of our freebies, and you get added to our newsletter automatically. That's it for today's episode. Big thanks for Tim and his question.

Thanks.

And I'll see you in the next episode.

Take care.