How Do I Increase My Email Open Rates?
31 Mar 2026 · 1 min
0:48
Omar Zenhom tells Peter that low email open rates aren't about subject lines but how you think about your audience. Write newsletters like personal letters to a friend, not broadcasts to strangers. People open emails from someone they want to hear from.
Questions this video answers
Because you’re treating email like a broadcast system instead of a personal connection. Write your newsletters as if you’re writing a letter to a friend, becoming a person of interest to your audience.
